I was at the H&M store in City Creek in Salt Lake (with my wife, of course, why else would I go there?) and saw this incredible statement:
They claim that 100% of their stores in the US are powered with renewable electricity. What is that supposed to mean? There are a few electrons in the MWh they use that come from wind and solar? I think the statement is meaningless PR drool (aka lies).
I have written about Utah’s mix of electric power before. Seventy-eight percent of the electricity in Utah comes from coal.
Every store in City Creek could claim their store is powered with renewable electricity, since the entire complex is grid connected. What then is the point? We are trendy and believe in trendy things like renewable energy?
Hey H&M, why don’t you leave the energy thing to grownups and stick to what you know best – fashion?